130+ experiments you can run to get new customers

Over the past two years, I collected more than 130 experiments you can run to get new customers.

Whenever I discover a new tactic, I add it to the spreadsheet. I'm consulting this spreadsheet all the time, whenever I needed fresh ideas.

Now I'm for the first time sharing it.

It took me literally hundreds of hours to compile the information in this spreadsheet.

In addition to an explanation of each tactic, I also added a field to indicate for what kind of business the tactic is suitable. Some tactics really only work for e-commerce businesses, while others only work for SaaS companies, and some only are a good fit if you're running an agency or sell a service.

So I've made it easy to filter the spreadsheet to only show tactics suitable for your specific type of business.

And of course, I added another column to collect examples wherever I could. These are often the best source of inspiration and illustrate best what a given tactic is all about.

Notes

• The spreadsheet is a perpetual work-in-progress. It isn't perfect, finished, or complete, and never will be. I'm constantly refining it as I'm using it myself.
• If you feel like you're not getting enough value out of it, you get of course your money back. Just send me a message at refund [at] jakobgreenfeld.com.