Sales.co Cold Email Templates (for B2B founders)

Struggling to write cold emails that actually get responses?

I work with B2B founders and sales leaders daily, and here’s a common theme: almost everyone feels stuck with cold email.

They know it’s a powerful tool for lead generation, yet they struggle to write emails that:

• Cut through the noise of crowded inboxes.
• Engage the right decision-makers with tailored messages.
• Drive replies and book meetings that actually move the needle.

Sound familiar?

This is exactly why I packaged the best cold email templates into a database you can use.

With over 3 million emails sent yearly for hundreds of B2B companies, I rigorously test every component to find out what sparks positive replies and what falls flat.

From subject lines to opening hooks, CTAs, and frameworks, I’ve battle-tested every detail so you don’t have to.

I built these templates for:

• B2B Founders who need a scalable, effective way to generate leads.
• Sales Leaders who want to book more meetings with key decision-makers.

Here’s what’s inside:

• 24 proven cold email templates. 
• 45 sales triggers that add relevance and boost replies (with notes on how to execute).
• My private cold email swipes file with dozens of the best cold emails and personalization examples I saw over the years.
• BONUS: I've leaked Sales.co's internal personalization-writing training for cold emails (to generate more positive replies)
• BONUS: I've also leaked Sales.co's internal cold email copy bible. All learnings from running hundreds of campaigns distilled in just a few no-fluff pages.